Introduction

Learn how to use Octolens to monitor brand, competitor, and keyword mentions across Reddit, X, GitHub, podcasts, newsletters, and 9 more platforms.

Octolens is a social listening tool for developer and B2B SaaS brands. It monitors mentions across 13+ platforms, including Reddit, X, LinkedIn, Hacker News, GitHub, YouTube, Bluesky, TikTok, podcasts, and newsletters. AI filters out the noise so you only see mentions that matter.

What you can do with Octolens

Track your brand, competitors, and industry terms to find posts like:

• Brand love: positive mentions and testimonials about your product
• Buy intent: people searching for tool recommendations in your space
• Product questions: users asking about your product or features
• Competitor complaints: frustrations with competitors you can address
• Pain points: problems your product can help solve

Each mention comes with an AI-assigned sentiment, relevance score, and tags, plus a one-line explanation of why it matched your keyword.

Who it’s for

Founders

Stay close to users as you scale. Catch product feedback, buy intent, and competitor chatter without living in 10 tabs.

Marketing teams

Track brand health, campaign impact, and competitor activity in one place.

DevRel teams

Show up in developer conversations on GitHub, Hacker News, Reddit, and DEV.to. Correct misinformation before it spreads.

AI agent builders

Pipe real-time social data into your agents via MCP, API, or webhooks.

What’s in the app

• Dashboard: mentions over time, plan and API/MCP usage, and a recent mentions feed. See Dashboard.
• Keywords: the dedicated page where you add, edit, and tune every keyword you track, plus global keyword settings. See Keywords.
• Feeds: saved filters over your mentions, like Brand Mentions, Competitor Mentions, or Buy Intent. Each feed can be sent to a destination. See Feeds.
• API: generate API keys and use the REST API to query mentions, keywords, and feeds. See API Reference.
• MCP: connect Octolens to Claude, ChatGPT, Cursor, and other AI tools to ask questions of your mention data in natural language. See MCP Server.
• Settings: company context, plans and billing, members, platforms, and the Slack integration.

Getting started

1. Add your company context

   Tell Octolens about your business so the AI can assess mentions accurately. This is the single biggest lever on relevance quality. Set up company context →

2. Choose your keywords

   Add your brand name, competitors, and industry terms. Start with 3 to 5 keywords. You can always add more. Choose keywords →

3. Organize mentions into feeds

   Feeds are saved filters over your mentions. Think “Buy intent this week” or “Competitor mentions on Reddit.” Octolens ships with presets like Brand Mentions, Competitor Mentions, and Buy Intent. Set up feeds →

4. Send feeds to a destination

   Pick where each feed goes: email, Slack, or a webhook. One feed can fan out to all three. Set up destinations →

5. (Optional) Connect to your stack

   Pull mentions into your own tools and AI agents via MCP, API, or webhooks. All three are available on every plan.

Explore the docs

MCP Server

Connect Octolens to Claude, Cursor, ChatGPT, and other AI tools.

API Reference

Query mentions, keywords, and feeds programmatically.

Tracked platforms

Every platform Octolens monitors and how often.

AI Relevance & Tags

How Octolens decides what’s relevant and how tags work.

Dashboard

What every card and chart on the dashboard means.

FAQs

Answers to the most common questions.

Can’t find what you’re looking for? Email [e-mail] or use the in-app chat and we’ll get back to you ASAP.